Stand Up & Rally

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The Rally Saint Louis project is a first-of-its-kind crowdsourcing and crowdfunding platform that generates ideas and uses funding from the region’s residents and then uses those ideas to help market greater Saint Louis.  It is an effort unlike anything ever attempted, not just in the Saint Louis region, but across the U.S. LEARN MORE

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Marketing

CityPlan Saint Louis 2050: Innovate ~ Sustain ~ Connect

City Plan is the construction of the first comprehensive plan for the City of Saint Louis since the city's original Land Use Plan in 1947. The plan will illustrate how we envision Saint Louis in the next twenty-five years and beyond, showing us how we can get there step by step.

Marketing

Think out of the box - Promote Saint Louis overseas

“Think out of the box”, means that any communication or marketing action to improve the image of Saint Louis, has to target new potential visitors, not only in the USA but around the world. Saint Louis has to speak different languages to welcome people from all over the world. Saint Louis has to think out of the box, to be different.

Marketing

Christmas Lights!

As a child, my family drove into London just to see the city all lit up with Christmas lights and other seasonal displays. St. Louis needs to do the same, with seasonal entertainers, lit up streets and a seasonal coloring of the Arch!

Marketing

MetroLink Luggage Car

Add a luggage car to MetroLink trains.

Marketing

Entertainment Corridor

I'd like to see a free mass transit entertainment shuttle/trolley that runs a loop from the CWE, SLU bars, Washington Ave, Laclede's Landing, Soulard, and then back again.

BLOG

I've been writing for Forbes for about three years, and in December 2011, I wrote a piece...

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Marketing

"St. Louis, the show me off city in the show me state"

The idea would allow people to display and show their pride in our city. The campaign can be tailored to each individual attraction. Throughout the city, county and would allow buttons, pins or bumper stickers to be made showing off that pride. The zoo, the arch, Ted Drewes and the button would be reflective of that pride. I'm a St. Louis zoo show off!! ( If you knew the Zoo, you'd show off too!) Ted Drewes Show off (we eat this up) The Magic House Show off (because we're rated better attraction than Disneyworld and Disneyland) I'm a Cardinal show off (Because we're the best fans in baseball) What we want at the end of your visit is to say "I had fun and a great time!" but most importantly for those of us who live here, we want to hear "I want to come back again, I didn't get to see it all. That is our goal and that is our wish for you! So please come to St. Louis and let us show off for YOU! every major attraction, place to visit restaurant could take davantage of this concept and easily adapt it to their location. The spots can be as short or as long as you rerquire to get across your message or reason for showing off. This campaign is a marketing dream come maker. "St. Louis, Missouri - the show me off city in the show me state!" YOu can involve celebraties to just you very day citizen and let them brag about the city. Say as the mayor is bragging about St. Louis he is walking and as he brags each attraction, restaurant, each attribute appears in the background while he walks. Simple as "We can even brag about having the best tasting water in the coutry in St. Louis. There is not an attraction or place of interest that you cannot incorporate into this campaign and as the city grows or new attractions arise you can simply roll them into the campaign. For example ( I'm an Arch show off - I'm a Botantical Garden Show off - I'm a Zoo show off - "Ask me what I have to show off about!" - The advertising premiums used is endless and could be sold by each particular attraction to help fund their involvement in the campaign.

Marketing

St. Louis Day

Make March 14 of every year St. Louis Day

Marketing

St. Louis-- a city of parks and gardens

slogan for STL to be "a city of parks and gardens"

Stand Up & Rally Now