“Think out of the box”, means that any communication or marketing action to improve the image of Saint Louis, has to target new potential visitors, not only in the USA but around the world. Saint Louis has to speak different languages to welcome people from all over the world. Saint Louis has to think out of the box, to be different.
All the actions planned for the new image of Saint Louis has to considered the possibility to reach new territories: cultural exchange formats, English as a second language opportunities, art exhibitions, real nature vacations, Leisure travelling and other activities where Saint Louis can make the difference. Create real KPI’s and objectives to measure the short, medium and long period results, who knows, maybe tomorrow we can have a content moderator promoting Saint Louis directly from Tokyo, Rome or some other place in the world.