St Lou is on the move. So let's literally move St. Louis. With this project, we'll miniaturize (via 3D printing) famous St. Louis landmarks, neighborhoods and other identifiable icons and place them in larger market cities as part of a guerrilla marketing and social media campaign to help spread the word that St. Lou is on the move.
From the east cost to the west coast, let's show our big city brethren that just because you fly over us, doesn't mean you can walk over us. In fact, we want you to take a closer look. At our neighborhoods. Our people. Our traditions and our passions. We'll put them all on display.
To kick off the campaign, a short documentary will be made to highlight the process of creating the models. We'll see each building/landmark in its natural setting. Then we'll see the designers creating the 3D CAD imagery of each landmark. Then on to magical 3D printing phase. This video will also explain the sweepstakes component of the program--"Find St. Louis in your city, tweet a pic of it and be entered to win a trip to the Lou." This video will then be sent out and seeded to bloggers and online influencers in our targeted markets.
Each model would then be placed in a targeted city, attached with a QR code. When someone scans the code, a mini-documentary about the building/landmark would be shown. The user could then enter to win the trip via Twitter and if they're lucky, we'll turn their next flyover ticket into a stop-on-by one. Sample landmark ideas: • Union Station • The Magic House • The Fabulous Fox Theatre • City Museum • Ted Drewes • Bevo Mill • The Climatron at the Botanical Garden • Cathedral Basilica • St. Louis Art Museum • History Museum • Zoo • The Old Cathedral • Crown Candy • The Maryland Plaza Fountain in the Central West End • Busch Stadium Sample cities: New York, Boston, San Francisco, Austin, Portland, and Seattle
Budget needed: $33,000: Includes CAD design & production for models, Marketing, and Travel